Products & Revenue Management
Product Catalog Structure
Siebel's product catalog supports complex hierarchies, bundles, and configurable offerings for telecom services.
Product Types
- Service Plans: Unlimited 5G, Shared Data, Prepaid
- Devices: Smartphones, tablets, wearables
- Add-ons: International roaming, hotspot, insurance
- Bundles: Device + Plan + Accessories (one-click activation)
Pricing & Discounts
Price Lists
- Standard Pricing: MSRP for all products
- Volume Discounts: 10+ lines = 10% off, 100+ lines = 20% off
- Promotional Pricing: Limited-time offers (e.g., "Free device with 2-year contract")
- Contract Pricing: Enterprise agreements with negotiated rates
Discount Approvals
Approval Workflow:
- 0-10% discount: Auto-approved
- 11-20% discount: Manager approval required
- 21%+ discount: VP Sales approval required
Revenue Recognition
Revenue Types
- One-Time Revenue: Device sales, activation fees
- Recurring Revenue: Monthly plan charges (MRR)
- Usage Revenue: Overage charges, international calls
Calculation Example
- Opportunity: 50 users, $80/month unlimited plan
- One-Time: 50× $800 devices = $40,000
- Monthly Recurring: 50× $80 = $4,000/month
- Annual Recurring Revenue (ARR): $4,000× 12 = $48,000
- Total Contract Value (TCV): $40,000 + (2 years× $48,000) = $136,000
Product Bundles
Pre-configured packages for common use cases:
- Executive Bundle: iPhone 15 Pro + Unlimited Premium + AppleCare
- Field Worker Bundle: Rugged device + Unlimited Data + GPS tracking
- Family Bundle: 4 lines shared data + streaming services
Customization & Add-ons
Cross-Sell Opportunities:
- Customer selects base plan → System suggests add-ons (roaming, insurance)
- Rule-based recommendations: "Customers with iPhone often add AppleCare"
- Upsell prompts: "Upgrade to Unlimited for only $10 more"