📋 1. Data is Your Most Valuable Asset
Sub-topic 1 of 8
13% Complete
In CRM, data quality directly impacts business success. Poor data leads to missed opportunities, frustrated customers, and wasted resources.
Module Topics
- Ensuring data accuracy and completeness through validation
- Data cleansing and de-duplication techniques
- Importing and exporting data using EIM
- Defining and managing customer segments
- Using segmentation for targeted marketing
- Contact and account management best practices
- Creating and managing service requests