📊 Topic 3: Managing Customer Data

90 minutes | 8 Micro-topics (10-12min each)

Ensure data quality, master import/export techniques, implement customer segmentation, and manage contacts, accounts, and service requests effectively.

1. Introduction: Data Quality

Why data is your most valuable asset; impact of poor data quality.

2. Data Accuracy & Completeness

Validation rules, required fields, and data standards.

3. Data Cleansing & Deduplication

Identifying duplicates, merge strategies, and data hygiene.

4. Importing & Exporting Data (EIM)

Enterprise Integration Manager for batch data operations.

5. Customer Segmentation

Defining segments for targeted marketing and service.

6. Creating Segments in Siebel

Hands-on: Build dynamic and static segments.

7. Contact & Account Management

Best practices for managing customer relationships.

8. Service Request Management

Creating, tracking, and resolving customer issues.

Take a Quiz

→ Topic 3 Quiz