🎯 5. Customer Segmentation
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Segmentation divides customers into groups with similar characteristics for targeted marketing and service.
Segmentation Strategies
Demographic Segmentation
Age, gender, income, location
Telecom Example: Youth (18-25) for data plans; Seniors (60+) for simple voice plans
Behavioral Segmentation
Usage patterns, purchase history, engagement level
Telecom Example: High data users (>10GB/month); Low ARPU customers
Churn Risk Segmentation
Likelihood to leave based on complaints, contract end date, competitor activity
Telecom Example: High churn risk → Retention offers
