⚙️ 6. Creating Segments in Siebel
Sub-topic 6 of 8
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Hands-on: Build dynamic and static segments using Siebel Marketing.
Segment Types
Dynamic Segments
Membership recalculated automatically based on criteria
Example: "High ARPU Customers" → ARPU > $50
Use when: Criteria change frequently; need real-time updates
Static Segments
Fixed list of members; manual updates required
Example: "Conference Attendees 2024"
Use when: One-time campaign; historical snapshot needed
Creating a Dynamic Segment
- Navigate to Marketing → Segments
- Click New Segment
- Set Type = "Dynamic"
- Define criteria:
[ARPU] > 50 AND [Status] = 'Active' - Save and run query