Day 1 | Duration: 60 minutes | 11 Micro-topics (3min each)
Business strategy + technology platform. The CRM lifecycle in 3 min.
ROI metrics: revenue, satisfaction, productivity, insights.
Telecom realities in Africa: prepaid, churn, multi-SIM, mobile money.
Flexibility, scalability, industry verticals, integrations.
SR lifecycle, order-to-activate, customer 360, campaigns.
Sales, Marketing, Service — how they interact in telecom.
3-tier model: Presentation, Application, Data.
Billing, Network, OSS, DWH — order-to-activation flow.
Site Map, Screens, Views, Applets — the UI hierarchy.
Agent, Sales Rep, Manager — typical workflows.